Banner
Lightweight static or animated units that sit inside an app or website. Ideal for sustained brand presence and always-on retargeting at the lowest CPM.
- IAB standard sizes
- Sticky & in-feed placements
- HTML5 / image creatives
[ Ad Formats ]
Every format your campaign needs — on every screen.
From mobile in-app to the living-room TV. We plan, buy and optimize the full range of programmatic ad formats, with an AI engine that pushes spend toward the placements hitting your ROAS and KPIs in real time.
Formats we run
Native
Ads that match the look and feel of the surrounding content. Higher attention and click-through than display, with creative assembled dynamically per placement.
- Headline + image + CTA
- Feed, content & recommendation widgets
- Brand-safe contextual targeting
Interstitial
Full-screen units served at natural transition points inside an app (level end, content break). High viewability and strong install / action rates.
- Static, video or playable
- Skippable after a delay
- Premium mobile inventory
Rich Media
Interactive units with video, animation, swipe, tap and mini-games inside the ad. Used to qualify intent before the click and lift downstream conversion.
- Playables & mini-experiences
- Expandables & carousels
- MRAID compliant
Video
Short-form vertical and horizontal video across mobile apps, web and social inventory. Rewarded, skippable and non-skippable formats supported.
- 6s / 15s / 30s creatives
- VAST & VPAID
- Rewarded video for apps
CTV
Premium TV-quality video served on internet-connected televisions and streaming devices — Roku, Pluto TV, smart TVs and OTT apps. Bought programmatically, measured digitally.
- Non-skippable 15s / 30s spots
- Household & content targeting
- Digital measurement on the living-room screen
[ Spotlight ]
What is CTV — and how do CTV ads actually work?
CTV (Connected TV) is any television set that streams content over the internet — through a smart TV operating system, a streaming stick (Roku, Fire TV, Apple TV, Chromecast) or a console. Viewers watch ad-supported services like Pluto TV, Roku Channel, Tubi, Samsung TV Plus and the ad tiers of the major streamers.
- 01
A viewer presses play on an ad-supported stream
The streaming app calls its ad server for a commercial break — exactly like a linear TV break, but personalized per household.
- 02
An auction runs in milliseconds
The impression is offered to programmatic exchanges (OpenRTB). Our DSP receives the bid request with device, content, geo and household signals — no cookies needed.
- 03
Adora bids and wins the impression
Our bidder values the impression against your ROAS / KPI targets, attaches the right 15s or 30s creative and wins the slot.
- 04
The ad plays full-screen, non-skippable
TV-quality video on the biggest screen in the home, with viewability and completion measured digitally and tied back to app installs, site visits or sales.
[ Always-on AI ]
Auto-optimized to your ROAS and KPI goals.
Set your target — ROAS, CPA, CPI, ROI, retention day-X — and our in-house AI takes the wheel. It reallocates spend, prunes underperforming placements and reshapes bids every few minutes, 24/7, across every format above.
Target-driven bidding
Each bid is priced against your ROAS / KPI goal, not a flat CPM. Wins are weighted by predicted value.
Predictive LTV models
Neural models score every impression for downstream value before we spend a cent.
Auto creative rotation
Winners get more spend, losers get paused — automatically, per placement and per audience.
Real-time pacing
Budgets are smoothed across the day so you never overspend a noisy hour or starve a great one.
Ready to put every format — and our AI — behind your next campaign?
Tell us your ROAS or KPI target and we'll architect the media mix around it.