Resources

Ad Format Specs

Production starting points for in-app, web and CTV creative. Typical specifications are subject to exchange, publisher and placement requirements—not a universal acceptance guarantee.

Video

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	16:9 / 9:16; 1920×1080 / 1080×1920 masters
Duration	5–30 s for cited in-app VAST supply; rewarded 20–30 s
File Types / Delivery	MP4 (H.264); secure VAST wrapper where supported
Max File Size	Below 4 MB for cited AppLovin exchange video; below 2 MB recommended
Best Practices	Show the app mechanic early; add captions and a clear end card. Export lightweight mobile renditions.

Reference: AppLovin · Exchange Creative Types. Checked November 10, 2026; supplier limits can change.

Playable

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	Responsive portrait and landscape; safe areas
Duration	Interaction-led; no universal IAB duration limit
File Types / Delivery	Single self-contained HTML / HTML5; MRAID 2.0 for cited supply
Max File Size	5 MB per HTML file on cited AppLovin supply
Best Practices	Embed assets; no external requests. Wait for MRAID ready; mute until interaction; never auto-redirect.

Reference: AppLovin · Creative Specs & Guidelines. Checked November 10, 2026; supplier limits can change.

Display / Banner

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	320×50, 300×250, 728×90; validate bid-request size
Duration	Static; animation typically up to 15 s then static
File Types / Delivery	JPG, PNG, GIF; HTML5 if supported
Max File Size	150 KB for cited display supply; HTML5 limits differ
Best Practices	Readable at native size, high-contrast CTA, no fake close buttons. Keep initial load small.

Reference: The Trade Desk · Creative Specifications. Checked November 10, 2026; supplier limits can change.

Native

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	Main image 1200×627; icon 200×200 (cited guidelines)
Duration	Static; video rules vary by SSP
File Types / Delivery	Image assets + structured native title, body, CTA and URL
Max File Size	Main image below 2 MB in cited Trade Desk guidelines; icon limit supplier-specific
Best Practices	Submit separate assets rather than one baked-in banner. Honor requested crop and text lengths.

Reference: The Trade Desk · Creative Specifications. Checked November 10, 2026; supplier limits can change.

Interstitial

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	Full screen; portrait / landscape; fit without cropping key UI
Duration	Depends on payload; cited video supply 5–30 s
File Types / Delivery	Image, HTML5 / MRAID or VAST video, subject to placement
Max File Size	Payload-specific: cited video below 4 MB; HTML playable up to 5 MB
Best Practices	Respect publisher close controls and safe areas. Interstitial is a placement, not a file format.

Reference: AppLovin · Exchange Creative Types. Checked November 10, 2026; supplier limits can change.

CTV

Typical Specs — Subject To Exchange Requirements

Requirement	Production Guidance
Sizes / Aspect Ratio	16:9, 1920×1080 master; 1280×720 renditions where accepted
Duration	Common 15 / 30 s slots; exact duration in bid / deal
File Types / Delivery	MP4 (H.264), secure VAST; constant frame rate
Max File Size	No universal cap. Cited master workflow permits up to 10 GB; streaming rendition limits set by publisher
Best Practices	Deliver broadcast-safe audio and a high-quality master. Confirm bitrate, loudness, frame rate and deal-specific acceptance before upload.

Reference: The Trade Desk · Creative Specifications. Checked November 10, 2026; supplier limits can change.

Standards And Delivery References

Test MRAID open/close behavior, VAST tracking, HTTPS endpoints, device rotation and first-frame loading. For Adora X upload capabilities and accepted source assets, use the Ad Formats page; these supplier examples are not claims of specific exchange certification.