[ User Acquisition ]
Mobile user acquisition that scales with quality, not just volume.
User acquisition (UA) is the work of bringing new, valuable users into your app through paid media. Adora Media runs programmatic UA campaigns that optimize past the install — toward the users who stay, engage and generate revenue.
How we approach mobile UA
Great UA starts with a clear goal. We agree on the KPI that matters to your business — CPI, CPA, ROAS, or retention by day — and connect your MMP so our AI optimization can learn from real post-install behavior.
- Goal setting and KPI benchmarks before launch
- Audience, geo and supply strategy across 10+ regions
- Creative testing across video, playable, native and display
- Daily optimization of bids, sources and creatives
- Transparent reporting and regular performance reviews
App install campaigns and beyond
App install campaigns are the foundation, but sustainable growth comes from optimizing toward deeper events: registrations, purchases, subscriptions and in-game milestones. Adora DSP supports CPI, CPA and ROAS-oriented buying so your budget follows value.
Scaling budgets responsibly
Scaling UA is about adding spend without breaking efficiency. We expand gradually across new geos, supply sources and formats, watching cohort quality at every step, and pull back quickly from anything that underperforms.
Further reading
Talk to our UA team about your next growth target.