How It Works — Onboarding To Adora X In 4 Steps

Step 1 — MMP Integration

We connect Adora X to your mobile measurement partner so installs and in-app events flow back as postbacks. This is the foundation for optimization and for agreeing on numbers.

Enable Adora as an integrated partner in your MMP and configure install and event postbacks.
Map the events that matter: registration, purchase, deposit, level, subscription, revenue.
Set attribution and re-engagement windows, and fraud-rejection postbacks.
For iOS, review or design the SKAN conversion-value schema.

Step 2 — KPI & Targeting Setup

Together we define the goal — CPI, CPA, FTD, ROAS or retention — the target value and the cohort window we judge it on. Then we build the targeting plan.

Geos, OS and device targeting; language and creative mapping per market.
Supply strategy: formats, placements, allow and block lists, brand-safety rules.
Budgets, pacing, frequency caps and test structure.
Creative review against supply specs.

Step 3 — AI-Driven Bidding

Campaigns launch and the AI engine starts learning. Early on, bids optimize toward proxy events with enough volume; as data matures, optimization moves to the deeper KPI. The model prices each impression on the predicted value of the user, not just the probability of a click.

Step 4 — Transparent BI & Optimization

You see what we see: spend, delivery and outcomes by source, placement, creative, OS and geo in the Adora X workspace. We meet regularly to review cohorts, cut what is not working and scale what is.

Indicative Timeline

Every account is different — timing depends on your MMP setup, creative readiness and internal approvals. The timeline below is a typical guide, not a guarantee.

Indicative onboarding timeline

Phase	Typical Timing	Outcome
Kickoff & MMP integration	First days	Postbacks tested and events mapped
KPI & targeting setup	Within the first week	Campaign plan, creatives approved
Launch & learning	First weeks after launch	Model learning on proxy events; early reads
Optimization & scale	Ongoing, once cohorts mature	Budget shifted to winning sources; geo/format expansion

Indicative timeline — actual timing varies by account.

Common Questions

Do I need to change my MMP?

No. Adora X works with the leading MMPs; we integrate with the one you already use.

Is there a minimum budget?

Budget depends on your geos, KPI and goals. We'll discuss a realistic test budget on the first call.

Who manages the campaigns?

Our team runs setup and optimization with you, and you have full visibility and control in the Adora X workspace.