ADORA MEDIA

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Insights on mobile growth, programmatic and DSP strategy.

Practical guides and industry perspectives from the team behind Adora DSP — written for growth teams who buy media for a living.

Silver routing gates with a selected teal data pathway around a smartphone, illustrating mobile DSP selection.
Guide2026-10-117 min read

How to Choose a Mobile DSP: A Practical Guide for Growth Teams

What a demand-side platform actually does, which capabilities matter for mobile user acquisition, and the questions to ask before committing budget.

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A connected television and smartphone display the same cinematic scene, linked by a light path.
Industry Insights2026-09-286 min read

CTV Advertising: Why the Big Screen Is Mobile Growth's Next Channel

Connected TV is no longer a brand-only channel. Here's how performance teams use CTV to drive app installs and measurable results.

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Three transparent signal tracks connect a smartphone to a measurement hub through a central junction.
Technical2026-09-148 min read

MMP Integration & Attribution: The Technical Foundation of Mobile UA

How mobile measurement partners, SKAN and postback integration work — and why your DSP is only as good as your attribution setup.

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A precision circular auction mechanism routes a selected mint signal packet toward a smartphone.
Guide2026-08-306 min read

RTB Explained: What Actually Happens in the 100ms Before Your Ad Shows

A plain-language walkthrough of real-time bidding — bid requests, floor prices, win rates and why millisecond decisions determine your campaign economics.

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Four sculptural displays represent video, playable, native and banner advertising formats.
Guide2026-08-167 min read

Video, Playable, Native or Display: Which Ad Formats Actually Convert for Mobile Apps

A practical breakdown of the major mobile ad formats — where each one wins, what it costs, and how to build a creative mix that scales.

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An ascending silver pathway carries organized mint tiles up stepped platforms toward a mobile device.
Industry Insights2026-07-276 min read

From $10K to $100K a Month: Scaling Mobile UA Budgets Without Losing Efficiency

Why CPIs rise as budgets grow, and the playbook for scaling spend while keeping unit economics intact.

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A glass and silver shield separates irregular coral fragments from orderly mint mobile traffic signals.
Industry Insights2026-07-057 min read

Ad Fraud in Mobile: What It Looks Like and How to Keep It Out of Your Budget

Click injection, SDK spoofing, bot installs — a field guide to mobile ad fraud and the defenses that actually work.

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Privacy shutters protect a smartphone while grouped signal tiles collect in three translucent capsules.
Technical2026-06-148 min read

SKAN 4 in Practice: How to Measure iOS Campaigns When Apple Holds the Data

Conversion values, crowd anonymity, postback windows — a working guide to SKAdNetwork 4 for performance marketers.

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A closed bundled routing block contrasts with a transparent framework routing signals to separate mobile screens.
Guide2026-05-246 min read

DSP vs. Ad Networks: What's the Real Difference for App Marketers?

Ad networks, DSPs, exchanges — the programmatic supply chain explained, and why buying model matters more than ever.

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Precision drafting tools and two silver arches support a mobile platform, symbolizing expert-led partnership.
Company2026-04-194 min read

Why We Built Adora: A Founder's Note on What Mobile Advertising Should Feel Like

After years running growth at scale, we built the DSP we always wanted to work with — expert-led, transparent, and available when it matters.

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