[ FAQ ]
Frequently asked questions
What is Adora Media?
+
Adora Media is an ad-tech company that operates Adora DSP, an AI-powered demand-side platform for mobile user acquisition, programmatic media buying and CTV advertising.
What is a mobile DSP?
+
A mobile demand-side platform lets advertisers buy in-app and mobile ad impressions automatically through real-time auctions, with targeting, bidding and reporting in one place.
What is the difference between a DSP and an ad network?
+
An ad network sells bundled inventory from its own publishers, often with limited transparency. A DSP connects to many exchanges, evaluates each impression individually and gives the advertiser control over bids, sources and data.
Which pricing models does Adora DSP support?
+
Campaigns can be optimized toward CPM, CPI, CPA and ROAS-style goals, depending on your KPIs and measurement setup.
What is the difference between eCPM, eCPI and eCPA?
+
eCPM is the effective cost per thousand impressions, eCPI is the effective cost per install, and eCPA is the effective cost per in-app action such as a purchase or registration.
Which ad formats do you support?
+
Video (16:9 and 9:16 with end cards), playable HTML ads, native ads built from your app store assets, display banners such as 320x50, 300x250, 728x90 and 1200x627, and CTV video.
Which regions can I target?
+
We deliver traffic across 10+ regions including the US, Canada, UK, LATAM, Europe, Russia, India, Korea, Japan and Australia.
Do you integrate with MMPs?
+
Yes. Adora DSP integrates with leading mobile measurement partners so installs and in-app events are attributed accurately and fed back into optimization.
How does AI optimization work in Adora DSP?
+
Our models learn from bid, install and post-install data to adjust bids, supply sources and creatives continuously toward your goal.
How do you protect against ad fraud?
+
We filter supply using fraud detection signals, monitor anomalies in click and install patterns, and remove low-quality sources quickly.
What kind of support do I get?
+
Every advertiser works directly with our team, including the founders, with personal account management, close campaign monitoring and 24/7 availability.
How do I get started?
+
Contact us through the contact page or at info@adoramedia.io. We will review your goals and set up your first campaign.
Still have a question? Contact our team or browse the glossary.