Mobile User Acquisition In LATAM: Volume, Growth And Local Nuance.

LATAM is Android-first: public trackers consistently show Android with a large majority of smartphones across the region, with iOS strongest among higher-income users in major cities. Plan Android for volume and treat iOS as a premium segment with its own bids and measurement setup.

• Brazil and Mexico are the largest markets and usually the starting point.
• Mid-range and older Android devices are common — keep creatives and apps lightweight.
• Data costs and connectivity vary; smaller app sizes and lighter playables help conversion.
• Privacy laws such as Brazil's LGPD govern data use and consent.
• Currency volatility (notably in Argentina) affects pricing and LTV calculations.

Localize properly: Brazilian Portuguese for Brazil, and neutral or country-specific Spanish elsewhere. Local faces, humour, football and music references tend to outperform translated global creative. Show prices in local currency and highlight local payment options.

Payment habits shape conversion. Brazil's instant-payment system Pix is widely used, and installment payments (parcelado) are common for larger purchases. In Mexico, cash-based options such as OXXO vouchers remain important alongside cards. Lower card penetration in parts of the region makes alternative payments and carrier billing relevant for in-app purchases and subscriptions.

Adora X buys LATAM in-app and mobile web supply via RTB with country-level bidding, separate iOS and Android strategies, and optimization toward the payment or deposit events that matter in each market.