[ CTV Advertising ]
CTV advertising for mobile apps — big screen reach, measurable results.
Connected TV (CTV) advertising places video ads on streaming apps and smart TVs. For app marketers, it brings premium, full-screen, mostly non-skippable attention — and through Adora DSP, it can be planned and measured alongside your mobile campaigns.
Why CTV matters for app growth
Audiences increasingly watch streaming content on TV screens, often with a phone in hand. CTV builds awareness and intent at scale, which lifts the performance of mobile campaigns running at the same time.
- Premium, brand-safe, full-screen video environments
- High completion rates compared with many other video placements
- Household-level reach on streaming platforms
- Cross-device measurement alongside mobile campaigns
Running CTV through Adora DSP
CTV inventory is bought programmatically through the same platform as your mobile campaigns, so targeting, frequency and reporting stay in one place. Our team helps adapt creatives for the big screen and set measurement expectations upfront.
Further reading
Add the big screen to your growth mix with Adora DSP.