[ Programmatic Media Buying ]
Programmatic media buying with AI precision and human care.
Programmatic media buying is the automated purchase of ad impressions through real-time bidding (RTB). Adora Media combines an AI-powered DSP with experienced media buyers to place your ads on quality inventory at the right price.
How programmatic buying works
When a user opens an app with ad space, an auction runs in milliseconds. Ad exchanges send bid requests to DSPs, which decide whether to bid based on the user, context and campaign goals. The highest qualifying bid wins and the ad is served instantly.
Quality sources for the greatest results
Not all inventory is equal. We work with leading exchanges and continuously evaluate supply quality, filtering out fraudulent and low-performing sources so your spend reaches real people.
- Real-time bidding across premium in-app and CTV supply
- Fraud prevention and supply-path optimization
- Bid shading and price control driven by AI
- Full transparency on sources and costs
Further reading
Put AI-powered programmatic buying to work for your app.