User Acquisition For eCommerce & Shopping Apps

The KPIs That Matter

Core eCommerce UA KPIs

KPI	What It Tells You
CPA (first purchase)	Cost to acquire a buyer, not just an installer.
D7 / D30 ROAS	Revenue or margin returned per dollar of spend by cohort.
Repeat purchase rate	Share of buyers who order again within 30 or 90 days.
Average order value (AOV)	Basket size by source and creative — some sources bring bargain hunters.
D30 retention	Whether the app becomes a habit.

Challenges Specific To eCommerce

Seasonality — peaks such as Black Friday, Singles' Day or local holidays raise competition and prices sharply.
Coupon-driven installs — heavy discounts can buy one-time buyers with poor retention.
Large catalogs — static creative cannot show the right product to the right user.
Web vs app attribution — users browse on web and buy in app (or the reverse).

How Adora X Addresses Them

Adora X optimizes toward purchase and revenue events from your MMP, weighting sources by AOV and repeat rate rather than first-order volume alone. We plan seasonal pacing in advance — building learning before the peak and bidding up when conversion rates are highest.

Product-feed-driven dynamic creative for prospecting and retargeting.
ROAS and CPA bidding with AOV-aware source weighting.
Deep-linked retargeting for cart abandoners and lapsed buyers.
Seasonal budget plans and daily pacing controls in the BI layer.