Native Ad

A native ad matches the look and feel of the content around it — for example a sponsored card in a news feed or a recommended app in a content list. Native ads are assembled from components such as title, description, icon, image and call to action, which the publisher renders in its own style.

Because they feel less intrusive, native formats can deliver good engagement for categories such as finance, commerce and news apps. For advertisers, the key is supplying clean assets in the required sizes and testing several headlines and images, since the publisher controls the final layout.

Native placements also tend to reward clear value statements over hype: a concise benefit and an honest image usually outperform aggressive messaging in a content feed. Refresh assets regularly, since native audiences notice repetition quickly.